It’s the third year the event has taken place, but this time it’s happening at the same time and in the same country as the Miss World competition – a pageant that has raised angry protests from Islamic hardliners, who have called it pornographic and demanded it be stopped.Organizers say World Muslimah is aimed at showcasing women who are smart, stylish, and display good Islamic morals. It’s billed as an antidote to the Miss World pageant, which is taking place this week just 730 miles away on the resort island of Bali.
“This is an international event to appreciate women who have talent, dedication, and a reputation in their communities for being young, but also giving back to others,” says Eka Shanti, the pageant’s founder.
The 20 finalists, who were all required to wear headscarves, put on a glittering show for the final of Muslimah World, strolling up and down a catwalk in elaborately embroidered dresses and stilettos.
But the contestants from six countries were covered from head to foot, and as well as beauty they were judged on how well they recited Koranic verses and their views on Islam in the modern world.
Upon hearing her name, the 21-year-old knelt down and prayed, then wept as she recited a Koranic verse.
She said it was "thanks to almighty Allah" that she had won the contest. She received 25 million rupiah ($2,200) and trips to Mecca and India as prizes.
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